Free template
SWOT analysis canvas
A clean, printable SWOT canvas (US Letter, PDF) with facilitation prompts in every quadrant — plus the two tips that stop a SWOT session becoming a group-written wish list.
No signup required — the email is optional.
S — Strengths
O — Opportunities
T — Threats
How to run it
Three steps to a SWOT that isn't a wish list
- Silent first. Two minutes of individual writing per quadrant before anyone speaks — the loudest voice shouldn't set the frame.
- Internal vs external. Strengths and weaknesses are things you control; opportunities and threats are things you respond to. Police the boundary.
- Pair before you leave. Match one strength to one opportunity and one weakness to one threat — that pairing is your strategy conversation.
Prefer it live, with every voice captured and an AI synthesis at the end? SWOT is a built-in activity in Facilitator Tools.
How the live version works